The purpose of the Platform is to provide information and tools to licensed insurance agents and prospective insurance agents (“Agents”). We also receive information about individuals who are interested in insurance or financial products (“Consumers”) and make such information available to licensed insurance agents who assist individuals with the purchase of the products (“Services”). We may also work with “Lead Vendors” – companies that collect inquiries from Consumers and pass such inquiries to Agents and Company representatives. Lead Vendors must obtain appropriate consent from Consumers to be contacted regarding specific products before providing us with such Consumers’ information.
Specifically, we act as a Business Associate (as defined by HIPAA) if we receive client Protected Health Information (“PHI”) from lead vendors or on behalf of a health plan that is a Covered Entity (as defined by HIPAA). In our role as a Business Associate we collect, use, and disclose PHI to provide services for or on behalf of health plans. For more information about how PHI is used and disclosed, please review the applicable health plan’s Notice of Privacy Practices.
When we receive client information pertaining to certain insurance or financial products, we may collect non-public personal financial information, which is regulated by GLBA. For more information about how non-public personal financial information is used and disclosed, please review the GLBA Notice provided by the financial institution that issued the clients’ policies or products.
Personal Information We Collect / Sources of Personal Information
The table below details the categories of Personal Information that we may collect or obtain through the operation of the Platform. In addition to the sources listed below, we may collect this information from third-party service providers or vendors, including data analytics providers.
Examples & Sources
We collect this information about Agents from Agents or marketing organizations in the Agents’ product sale hierarchy.
Login CredentialsThis includes username and password* when Agents or Consumers choose to create an account with us.Identification Information*Agents’ National Producer Number and Social Security number.
We collect this information from Agents when they begin working with us.
Consumers’ driver’s license, Social Security, and/or similar government-issued identification numbers.
We collect this information about Consumers provided in the course of discussions with an Agent or representative, which is relevant to the processing of an application for an insurance or financial product.
Demographic Information*Consumers’ age, date of birth, marital status, language preference, ethnicity, race, and sex or gender.
We collect this information about Consumers when Lead Vendors, insurance carriers, Agents, data brokers, or agencies provide it to us.
Health Information*Consumers’ health information provided in the course of discussions with an Agent or representative, which is relevant to the processing of an application for an insurance or financial product. For example, notes about a Consumer may state that the Consumer has diabetes, as is relevant for an application for a life insurance product.Sensory InformationAudio recordings of Consumer conversations with representatives and Agents in connection with inquiries regarding insurance and/or financial products. We may also have access to video snippets of user website activity evidencing consent to be contacted. This information is collected from Lead Vendors, Agents, insurance carriers, and agencies.Commercial InformationWe collect information about the products requested by Consumers, including information entered into insurance and/or financial product applications, as provided by you, a Lead Vendor, Agent, data brokers, insurance carriers, advertising and/or social media networks, or an agency. We also collect information regarding your purchase of insurance and/or financial products, including the type of product purchased and the corresponding carrier.Internet or Other Similar Network ActivityAutomatically collected information on users’ interaction with the Platform. This may include your browsing history (including the site you came from before visiting our website and the site you went to after leaving our website), duration of browsing session, device ID, and IP address. We may also collect this information from advertising networks.Geolocation DataWe collect geolocation, which may include precise geolocation,* from users. We automatically collect this information from you and may also collect this from advertising networks.Educational and Professional InformationWe collect from data brokers Personal Information about Consumers’ educational background, profession, income, product preference, consumer behavior, and asset ownership. This information is used for offline marketing. We also collect this information from Agents when they begin working with us.
Some or all of the types of Personal Information marked with an asterisk (*) may be considered “sensitive” personal information according to some state laws.
We may also partner with financial processors or payment vendors to provide services to Agents on the Platform.
We do not collect biometric information relating to an individual’s physiological, biological, or behavioral characteristics including an individual’s DNA that can be used with other data to establish an individual’s identity.
Operate the Platform;Communicate with you regarding the Platform;Contact Consumers through our employed agents regarding insurance and/or financial products in which the Consumer expressed interest;Address users’ and Consumers’ inquiries;Process transactions;Tailor the content and information that we may send or display to you;Analyze use of our products and services;Develop new products and services;Comply with legal obligations;Protect our rights, property, and safety or the rights, property, and safety of others; andEvaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our customers is among the assets transferred.
You hereby consent to such transfers and we may assign and transfer all of the rights, benefits, duties, and obligations of this Privacy Policy, under the circumstances described in this paragraph.
From time to time, we may contact users via email and mail, for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. If you would like to stop receiving marketing or promotional communications via email or mail from us, you may opt out of such communications by contacting us through the email address listed below.
With Our Service Providers.We may share Personal Information about Consumers and Agents with third parties who perform services for us or on our behalf. For example, this may include payment processors and companies that send emails on our behalf or other operating systems or platforms that help us run our services.With Our Business Partners.This includes our affiliates in the insurance or financial industry, insurance carriers, and any other entities that are involved in the sale of insurance or financial products such as marketing organizations that specialize in the insurance or financial industry.With Law Enforcement, Government Agencies, or Parties to a Legal Proceeding.We may share Personal Information with such entities to comply with the law or assist in law enforcement.With Our Independent Agents and Advisors.Agents and advisors have access to the Personal Information about Consumers that is provided by the Consumers when requesting information regarding insurance and/or financial products.With Data Analytics Providers and Advertising Service Providers.Third-party data analytics providers may collect Personal Information about users over time and across different websites, applications, and devices for the purposes of targeted advertising. These providers may collect Personal Information, specifically internet or other similar network activity information, your input on the website, social media information, and/or commercial information in this manner on our Platform. For more information on these third parties, please see the below “Cookie Policy.”
Consumer Right
Description
To appeal a decision regarding a consumer rights request, please fill out this
form and include “APPEAL” in your request details, along with a short description of your prior request and the outcome that you are seeking. We may request more information in order to locate your prior request
Description
Company is legally obligated to verify your identity when you submit a request. We may request additional information from you to verify your identity. If you submit a request to delete your Personal Information, you will also be required to confirm the deletion request by email.
If we are subsequently unable to confirm your identity, we may refuse your request.
This section applies only to California residents. As a California resident, you have the rights listed below. However, these rights are not absolute, and, in certain cases, we may decline your request as permitted by law.
you, or someone legally authorized to act on your behalf, may make a request related to your Personal Information.
The following disclosures are made in compliance with the CCPA, as amended. In the past twelve (12) months, we have collected the Personal Information described above, and disclosed it to the third parties listed under the section “Sharing Personal Information” for the business purposes identified therein and under the section “Use of Personal Information.” This information falls into the following categories of Personal Information under the CCPA:
Identifiers;Categories of Personal Information described in section 1798.80(e) of the California Civil Code;Characteristics of protected classifications under California or federal law;Commercial information;Geolocation information;Audio, electronic, or visual information;Internet or electronic network activity information;Professional or employment-related information; andSensitive personal information identified by asterisk (*) in the above table.
As disclosed above in “Sale and Sharing of Personal Information” we may engage in activity that may be considered “selling” or “sharing” Personal Information. If you wish to opt out of this use of your Personal Information, click here:
Do Not Sell or Share My Personal Information
We do not use or disclose sensitive Personal Information (indicated in the section “Personal Information We Collect” with an asterisk (*)) for purposes other than those specified in Cal. Code Regs. tit. 11, § 7027(m).
Consumer Right
Description
AccessYou may request that we provide the following information about how we have collected and used your Personal Information:
The categories of Personal Information we have collected about you;The sources from which that Personal Information was collected;The business or commercial purpose for collecting, selling, and/or sharing your Personal Information;The categories of Personal Information we shared or sold about you;The categories of third parties to whom we shared or sold Personal Information about you;The categories of Personal Information we disclosed for a business purpose; andThe categories of third parties to whom we disclosed Personal Information about you for a business purpose.
Please note that simply because Company has provided the categories of Personal Information it may collect pursuant to California law does not mean Company necessarily collected all of the specific pieces of Personal Information listed for any given person. Also, please note where Personal Information was disclosed within the past twelve (12) months, it may have been disclosed only to service providers.
CorrectionYou may request to edit or correct your Personal Information at any time.DeletionYou may have the right, under certain circumstances, to request that we delete the Personal Information you have provided to us.Opt Out of Sales and/or SharingThe CCPA may classify our use of some services as “selling” or “sharing” your Personal Information with the partners that provide the services. You can opt out of the “selling” and/or “sharing” of your Personal Information.Limit Processing of Sensitive Personal InformationWe use sensitive Personal Information only as necessary for our (1) service delivery and operations, (2) compliance and protection, (3) quality control and improvements, or (4) Service improvement and analytics purposes in accordance with CCPA. If we use sensitive Personal Information outside the permitted purposes of CCPA, you have the right to limit such processing of sensitive Personal Information.
Exercising Your Privacy Rights
Verification In order to protect your Personal Information from unauthorized access or deletion, we may require you to verify your account credentials before you can submit a rights request. If you do not have an account with us, or if we suspect your account has been accessed without your authorization, we may ask you to provide additional Personal Information for verification.
Company is legally obligated to verify your identity when you submit a request. We may request additional information from you to verify your identity. If you submit a request to delete your Personal Information, you will also be required to confirm the deletion request by email.
If we are subsequently unable to confirm your identity, we may refuse your rights request.
Use of Authorized Agents: You may use an authorized agent to submit a rights request. If you do so, the authorized agent must present signed written authorization to act on your behalf, and you will also be required to independently verify your own identity directly with us and confirm with us that you provided the authorized agent permission to submit the rights request. This verification process is not necessary if your authorized agent provides documentation showing that the authorized agent has power of attorney to act on your behalf under Cal. Prob. Code §§ 4121 to 4130.
Sale and Sharing of Personal Information
We facilitate the sale of insurance and financial products, and may engage in targeted advertising, which may be considered “selling” or “sharing” personal information as defined under certain state privacy laws, including California. In the last twelve (12) months, we have “sold” or “shared” the categories of personal information identified in “PERSONAL INFORMATION WE COLLECT” with advertising networks, data analytics vendors, insurance carriers, and Agents.
Whether we have a legal or contractual need to retain the data; Whether the data is necessary to provide our Platform; and Whether our Consumers or Agents would reasonably expect that we would retain the data until they remove it or until their accounts are closed or terminated.

Facebook
Instagram
X
LinkedIn
Youtube
TikTok